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Ultimately, I was willing to deal with the drawbacks of buying online because I was saving so much money.Īfter that I laid down the bones for Rare Carat, where customers can compare diamonds across different retailers free of charge and ask for gemology advice without any pressure to buy. I started obsessively researching diamonds online because of the price transparency. Then when it came time to buy my girlfriend an engagement ring, I visited New York’s diamond district on 47th Street. My first exposure to the diamond world was working with an e-commerce site called 21 Diamonds. After getting my BBA at Michigan, I trained at New York’s Lee Strasberg Institute before moving to India to make it in Bollywood, then came back and got my MBA at Wharton. I’m originally from Detroit, and grew up with aspirations of being an actor. Can you tell us a bit about your ‘backstory’ and how you got started? Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Anand holds a Wharton MBA, Penn MA, and University of Michigan BBA. He was also an employee of and a consultant with the Boston Consulting Group. Prior to Rare Carat, Anand founded an enterprise software-as-a-service (SaaS) company used by the UN in over 50 countries. The Rare Carat platform uses AI technology to compare diamond prices across various online retailers, and the site has gemologists on staff all day for no cost diamond advice. As a part of this series, I had the pleasure of interviewing Ajay Anand, founder of Rare Carat, a ring marketplace that’s been coined “Kayak for diamonds.” He founded Rare Carat after having a hard time buying a ring for his now-wife in hopes of bringing more transparency to an industry shrouded in secrecy. In this interview series, we are interviewing business leaders who share the strategies, tools and techniques they use to effectively and efficiently communicate with their team who may be spread out across the world.

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What strategies, tools and techniques work to be a highly effective communicator, even if you are not in the same space? How can teams effectively communicate if they are never together? Zoom and Slack are excellent tools, but they don’t replicate all the advantages of being together. We are living in a new world in which offices are becoming obsolete.









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